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Showroom Edelweiss 2013

Fashion event at Tiffany! From October 11 to 13, the Tiffany Hotel will welcome the Showroom Edelweiss to the heart of Geneva’s artsiest neighborhood. With runway shows, ready-to-wear, accessories, jewelry and an awards ceremony, Edelweiss magazine joins the Tiffany once again for the it-event of the year.

The aim of the Showroom Edelweiss is to promote and showcase Swiss creations by honoring established and new designers alike. For the seventh edition of the event, the Tiffany is being transformed into an ephemeral showroom for three days, offering runway shows, presentations, workshops and opportunities to meet the participants.  

As part of the Showroom, Edelweiss and L'Oréal Paris will also be organizing the Lily Swiss Fashion Contest. But the event has plenty of surprises in store, including makeovers by the L'Oréal Paris Make-Up Studio and talks given by the Haute Ecole d’Art et de Design in Geneva.
Press kit showroom Edelweis 2013
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